Talk

Evidence Over Ego:
How to Experiment, Measure and Make Better Products

Speaker Michal Korek
Date: 21 November 2025
Hour: 17h - 18h
Place: Startup Madeira – Campus da Penteada (Piso -1)

Startup Madeira is pleased to announce the first edition of the DevGame Madeira Community, and welcome Michal Korek, a specialist in analytics, monetization, and product design for mobile games, for a talk will take place on November 21st, from 5 pm to 6 pm, at Startup Madeira (Campus da Penteada, Piso -1).

Michal Korek has contributed to more than 25 game titles, reaching over 400 million downloads and $600M in revenue. With experience ranging from Game Designer and Product Manager to Head of Product Analytics, he combines creativity with data-driven strategy. He has worked across hyper-casual, casual and large-scale free-to-play games, specialising in product management, game design, monetization, analytics and user behaviour. His multidisciplinary background gives him a practical, actionable perspective on validating ideas, running experiments and optimising game performance.

"Evidence Over Ego: How to Experiment, Measure and Make Better Products"

In this session, Michal will show how data, analytics and experimentation drive the success of top mobile games. He will cover how to design meaningful A/B tests, avoid common analytical mistakes, choose the right KPIs, and make smarter product decisions. The talk also explores how to balance intuition with evidence when creating fun and profitable games.

Ideal for anyone interested in how data shapes modern game development.

About DevGame Madeira Community

The DevGame Madeira Community is a Startup Madeira initiative that brings together game developers, digital creatives and interactive media enthusiasts in Madeira. Through regular talks, workshops, mentoring sessions and networking activities, the community promotes knowledge-sharing, supports emerging talent, and fosters collaboration.

Its mission is to strengthen and professionalize the local gaming ecosystem by encouraging innovation, digital skills development and new opportunities across gaming, interactive media and digital entertainment.

The participation on this session, in english, is free, but limitied to the capacity of the space. To guarentee your spot, please register here:

This session is promoted by Startup Madeira and supported by eGames Lab, a national consortium funded by the PRR – Plano de Recuperação e Resiliência, through the Agenda Mobilizadora “eGames Lab” project nr 26.