Talk > Mistakes Were Made: Why we don't seek user feedback until it's too late?
Talk
Mistakes Were Made:
Why we don't seek user feedback until it's too late?
Speaker Joanna Buganik
Date: 29 maio 2026
Hour: 18:30 - 19:30
Place: Startup Madeira, sala Steve Jobs (Piso 1), Campus da Penteada
Startup Madeira is pleased to announce the sixth edition of the Madeira Dev Community, featuring guest speaker Joanna Buganik, for a talk that will take place on May 29, from 18:30 to 19:30, at Startup Madeira (Campus da Penteada, Steve Jobs Room, Floor 1).
Joanna Buganik, is a game user (game user researcher) and marketing strategist, with a talent for identifying hidden opportunities to capture both the market and players’ hearts. She has collaborated with Blizzard Entertainment, CD PROJEKT, GOG.COM, QLOC, Techland, Activision, KONAMI, Disney, and Larian Studios. She is also actively engaged with indie communities.
"Mistakes Were Made: Why we don't seek user feedback until it's too late?"
You have a vision, a strong team, and the feeling that your game is going to be a success. But the harsh reality is that intuition can sometimes be your worst enemy. In the heat of development, it is easy to convince yourself that everything is fine — until players test the game and get stuck or, worse, lose interest altogether.
This talk aims to break that bubble. We will explore how to stop guessing and start facing the reality of the market through simple, fast, and cost-effective user research methods, without the need for complex tools or expensive data. The goal is to uncover the “why” behind player behaviour. Although the focus is on video games, this insight is relevant for anyone creating products who wants to stop deceiving themselves and finally start listening to users.
About Madeira Dev Community
The Madeira Dev Community is an initiative of Startup Madeira, within the PRR eGames Lab, bringing together game developers, digital creatives, and interactive media enthusiasts in Madeira. Through regular lectures, workshops, mentoring sessions, and networking opportunities, the community promotes knowledge sharing, supports new talent, and encourages collaboration.
Its mission is to strengthen and professionalize the local gaming ecosystem by encouraging innovation, digital skills development and new opportunities across gaming, interactive media and digital entertainment.
Agenda
Mentoring Team: Joanna Buganik, Gonçalo Pinto, Krzysztof Sazon, Sílvia Almeida
Joanna Buganik | Game User Research at Try Evidence and GOG.COM
Registrations
Informamos que as inscrições nesta sessão estão encerradas.
Outcames
👉🏻 Fotos
This session is promoted by Startup Madeira and supported by eGames Lab, a national consortium funded by the PRR – Plano de Recuperação e Resiliência, through the Agenda Mobilizadora “eGames Lab” project nr 26.
