18th of July | 04:00 pm – 07:45 pm | Design Centre Nini Andrade Silva @ Funchal

On July 18th, Madeira will host the Ready to Invest – Gamification as a Value Strategy conference, a session promoted by Startup Madeira and developed within the scope of the eGames Lab. This conference will bring together investors, experts, and entrepreneurs to explore how gamification can drive investment and business growth. This conference focuses on empowering startups and companies to attract investment through practical experience with investors, founders, and experts from the creative and technology ecosystems. Attendees will have access to talks, roundtables, and networking opportunities, highlighting topics such as financing, legislation, internationalization, and gamification-based innovation.

The conference is aimed at entrepreneurs, investors, developers, professionals from the creative and tech sectors, and anyone interested in understanding how gamification can serve as a value-adding and differentiating strategy.

The agenda features regional, national, and international speakers such as: Pedro Campos (eGames Lab consortium), Mafalda Duarte (IGDA Berlin), Francisco Antunez (Liga Portuguesa de Futebol), David Olim (FootAR), Lígia Gonçalves (WalkMe Mobile Solutions), Maurício Marques (Yacooba Labs), Philippe Moreau (Greener Act), Mauro Frota (BHOUT), Pedro Cerdeira (3 Comma Capital), Francisco Moreira (Gaming Excossystem Expert), João Ornelas Camacho (Morais Leitão) Eduardo Barroso (PwC), Nuno Santos (Sky Portugal) and Rui Ferreira (Territórios Criativos).

The event will also feature the presence of the Regional Secretary for Economy José Manuel Rodrigues, with the moderation of Carlos Soares Lopes, Inês Rodrigues and Micaela Vieira of Startup Madeira.

The conference will conclude with a "Happy Friday" networking dynamic, an informal moment of socialization and connection among participants and stakeholders in the sector. 

Participation in the event is free of charge, but subject to prior registration.